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Friends Only
London

Notting Hill Carnival 2026
Brand Partnership Opportunity
Confidential  •  August 2026
Photo: Jahnay Fyffe
Natalie Prospere
Who We Are
Natalie
Prospere
Founder, Friends Only

Nearly two decades building rooms where Grammy- and Oscar-winning creators make music. D’Mile. H.E.R. Silk Sonic. Lucky Daye. A label with Disney Music Group. A publishing venture with Kobalt. Sync placements in Marvel’s Spider-Man and Star Wars.

Friends Only sits at the intersection of music, Caribbean culture, and community — spanning Jamaica, the UK, the US, Canada, and West Africa.

Marvel's Spider-Man
Star Wars: The Acolyte
Disneyland
Kobalt Publishing
CMA 2026 Nominee
Disney Music Group

Born In Jamaica

CMA-nominated album. Beres Hammond, Buju Banton, Shaggy, Jesse Royal, EARTHGANG, Mavado, Stonebwoy.

Publishing

Kobalt-partnered venture administering a growing catalog of Caribbean diaspora writers.

The Channel

Multi-format content platform for the global Caribbean diaspora.

Deyah

Chip × Mavado × Govana. 2.5M+ combined IG. Anchor record for London.

The Record

Deyah ×
Carnival

Europe’s largest street festival. The Caribbean diaspora’s biggest cultural moment. August 29–31, 2026.

Friends Only is activating around it with “Deyah” — a new record featuring three of the most recognizable voices in grime and dancehall. The song is the soundtrack. The content is the engine.

Chip
538K IG
UK grime pioneer
Multiple UK Top 10s
Mavado
1.3M IG
Dancehall legend
DJ Khaled • Nicki Minaj
Govana
731K IG
Next generation
#1 Apple Music Jamaica
2M+
Attendees
60th
Anniversary
2.5M+
Combined IG

Two professional videographers embedded with the artists and the crowd. Automated publishing engine distributing across YouTube, Instagram, TikTok & Facebook. Every moment becomes a content asset — owned by Friends Only.

Photo: Jahnay Fyffe
Deyah London Jersey
Friends Only
London
Saturday August 29, 2026
2:00 PM – 7:00 PM
UNDR W10
3 Thorpe Close, W10 5XL • Ladbroke Grove
Caribbean restaurant • cocktail bar • under the Westway
  • Limited-edition “Deyah” merch drop
  • Kardinal Offishall DJ set
  • Local London DJs — Mak10 remix in rotation
  • Dominoes, ludi, community vibes
  • Full professional content capture
  • Carnival weekend foot traffic
UNDR Exterior UNDR Dining UNDR Interior UNDR Food
For Brands

Be Part of the Moment

Carnival weekend. A curated venue. Two professional cameras rolling. Content published across every major platform. Your brand in the room.

Visibility

Brand presence at the pop-up — signage, product placement, or sampling during Carnival weekend

Content

Your brand captured in professional photo and video content — published across YouTube, IG, TikTok & Facebook via our automated engine

Association

Aligned with Friends Only, Chip, and the Caribbean diaspora's biggest cultural weekend of the year

Audience

Third-culture audience — first-generation Caribbean diaspora in the UK, US, and Canada. Culturally connected. Brand-aware.

Authenticity

Not a corporate activation — a community gathering. Your brand sits inside the culture, not beside it.

Flexibility

Multiple ways to participate — from product placement to event sponsorship to content features. Let's talk.

Natalie Prospere
Founder, Friends Only
FRIENDS ONLY